Published 14 Feb 2025
CUSTOMERS onboard Lumo trains on Monday 17th February 2025 will be treated to a little extra kindness, as the electric train operator teams up with iconic Newcastle teamaker, Ringtons, to surprise customers with complimentary tea and coffee in celebration of Random Acts of Kindness Day.
Lumo has always placed a strong emphasis on supporting regional businesses, making Ringtons, one of the North East’s most beloved brands, a natural partner.
Founded in 1907, Ringtons has been serving generations of tea lovers for over a century, earning a reputation for quality, tradition and creating shareable, warm moments. The duo joined forces when Lumo launched in 2021, sharing a commitment to offering customers high-quality, locally sourced products. Now, as part of this charming new initiative, those onboard Lumo services on 17th February will receive complimentary Ringtons tea and coffee, to hopefully brighten up their day with this small act of kindness.
Customers traveling on any of Lumo’s services that day, which operate five times daily between Edinburgh and London, will have the chance to get involved. In addition to the complimentary beverages, customers will also have the chance to win exclusive prizes including train tickets and special Ringtons treats, through both Lumo and Rington’s social media channels.
Martijn Gilbert, Managing Director at Lumo, said: "At Lumo, we believe that small moments can make a big difference and Random Acts of Kindness Day is a fantastic opportunity to give back to our customers. We strive to create a welcoming and enjoyable travel experience, and this initiative allows us to spread a little extra joy along the way.
“Ringtons has been a valued partner since the very beginning, sharing our commitment to quality and customer experience. We’re thrilled to collaborate once again to bring a touch of warmth and generosity to our customer’s journeys, making their time with us even more special.”
Lumo recently secured a 96% customer satisfaction score through an independent survey, reinforcing its passion for the customer experience.
Emma Shard, Brand and Communications Manager at Ringtons added “Kindness, community, and tea are at the heart of Ringtons, no matter where you encounter us. There’s a real synergy between the wonderful team at Lumo and ours. Every day, we all go out and about, performing acts of kindness—stopping for a chat, and going above and beyond to ensure our communities are happy and well cared for.
“Monday presents a lovely opportunity for us to share the joy of tea and coffee with Lumo. Like Martijn, we believe it’s the little things that can make a big difference. After all, is there anything more heartwarming than someone making you that unexpected cup of tea?”
Customers traveling on all Lumo services this Monday should keep an eye out for the Lumo onboard team, who will be handing out free beverages and chances to win throughout the day. Whether it’s a morning pick-me-up or a relaxing afternoon brew, customers can sit back, sip, and enjoy the journey, on the house.