Published 16 Apr 2025
Great value rail operator, Lumo, is offering customers the chance to select the best seat in the house thanks to the introduction of its new online seat selection tool alongside a brighter new look for onboard seating from this month.
Whether a window gazer, table chaser or aisle stretcher, the free new digital service now allows customers to customise their journey and choose their perfect seat on the train when booking directly through the Lumo website.
When travelling by car or plane, customers often don’t have the opportunity to fully enjoy the stunning scenery around them. This is what makes a train journey extra special and can become a memorable part of the trip. With services operating along the East Coast Main Line, Lumo customers can take in the breathtaking beauty between Berwick and Edinburgh, rolling fields of Northumberland and various landscapes of London and beyond, all from the comfort of their seat with generous legroom, winged headrest and individual table light.
In addition to its seat selection tool, Lumo seats will also be debuting a brand-new design from this spring, with a comfier and harder wearing material to further enhance customer comfort while staying true to Lumo’s bold blue look and feel.
Lumo has recently secured an 85% customer satisfaction score as part of an independent survey by the UK Customer Services Institute. This has beaten all UK transport sector scores in their annual benchmark report which includes transport operators across the sector, not just rail.
Martijn Gilbert, Managing Director of Lumo, said: “It’s very easy to go about our busy days never really looking up and appreciating all of the beauty around us. Our Lumo services travel through some of the most beautiful, scenic routes in the UK including the North East England coastline connecting Scotland with England, so there’s no better way to relax than to sit back and take in the views. With the introduction of our new seat selection tool, we are excited to remind our customers to appreciate the journey itself and to allow them the freedom to personalise their journey onboard our services with our great value fares.”
Lumo is now approaching five years in operation and has contributed to an extra 1.4 million journeys each year; attracting people away from car or plane journeys and to Lumo’s low-cost, low-carbon service as the operator uses 100% electric trains built in the North East of England. Lumo’s services are 95% kinder to the environment than making the same journey by air with fares between London and Edinburgh averaging around £55.
Lumo proudly serves a selection of tea, coffee and snacks onboard from Newcastle based Ringtons as well as other local suppliers such as iconic ‘Stottie Cakes’ with a range of fillings from the Big River Bakery.
To find out more or book your next journey, visit: https://www.lumo.co.uk/tickets/seat-reservations
Whether a window gazer, table chaser or aisle stretcher, the free new digital service now allows customers to customise their journey and choose their perfect seat on the train when booking directly through the Lumo website.
When travelling by car or plane, customers often don’t have the opportunity to fully enjoy the stunning scenery around them. This is what makes a train journey extra special and can become a memorable part of the trip. With services operating along the East Coast Main Line, Lumo customers can take in the breathtaking beauty between Berwick and Edinburgh, rolling fields of Northumberland and various landscapes of London and beyond, all from the comfort of their seat with generous legroom, winged headrest and individual table light.
In addition to its seat selection tool, Lumo seats will also be debuting a brand-new design from this spring, with a comfier and harder wearing material to further enhance customer comfort while staying true to Lumo’s bold blue look and feel.
Lumo has recently secured an 85% customer satisfaction score as part of an independent survey by the UK Customer Services Institute. This has beaten all UK transport sector scores in their annual benchmark report which includes transport operators across the sector, not just rail.
Martijn Gilbert, Managing Director of Lumo, said: “It’s very easy to go about our busy days never really looking up and appreciating all of the beauty around us. Our Lumo services travel through some of the most beautiful, scenic routes in the UK including the North East England coastline connecting Scotland with England, so there’s no better way to relax than to sit back and take in the views. With the introduction of our new seat selection tool, we are excited to remind our customers to appreciate the journey itself and to allow them the freedom to personalise their journey onboard our services with our great value fares.”
Lumo is now approaching five years in operation and has contributed to an extra 1.4 million journeys each year; attracting people away from car or plane journeys and to Lumo’s low-cost, low-carbon service as the operator uses 100% electric trains built in the North East of England. Lumo’s services are 95% kinder to the environment than making the same journey by air with fares between London and Edinburgh averaging around £55.
Lumo proudly serves a selection of tea, coffee and snacks onboard from Newcastle based Ringtons as well as other local suppliers such as iconic ‘Stottie Cakes’ with a range of fillings from the Big River Bakery.
To find out more or book your next journey, visit: https://www.lumo.co.uk/tickets/seat-reservations